Sunday, June 13, 2010

Carbon levels and a Master?

Coming home from a grocery run at IMM, I was sitting in one of those newer cabs that have lcd screens at the back of the seats.

Interestingly, it was playing a clip on the carbon levels and environmental impact: the rising water level due to global warming has totally submerged a few islands and more are in danger of submerging. If you can recall recent reports, India and Bangladesh had an ongoing dispute over a tiny island called New Moore where global warming stepped in to resolve this dispute by submerging the island.

Informative and shocking both at the same time. I sat there transfixed to the teeny lcd screen listening intently to the video clip. What happened next was even more shocking. The credits rolled and lo behold! Supreme master tv!

I have seen bus ads, paper ads and now TV ads! Gosh! How is this being funded? Don't tell me that this is going to be another case of a golden tap? The intent is noble, to educate the world about the climate crisis. But is there all there is to it? I hope so. At least the message is being spread.

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